Growth audit.
Find what really blocks your growth, decide what to do first, and turn it into a clear 6-month roadmap.
Introduction
When an audit is worth it, and what you should get out of it.
- 01Why run a growth audit?The signs of a growth ceiling, when an audit pays off and when it is too early.
- 02What is a growth audit?The scope, duration and deliverables of an audit that leads to decisions.
- 03Growth audit vs SEO, marketing or CRO auditWhat sets them apart, and which one you actually need.
The steps
From framing to follow-up, the full audit method.
- 04Frame the auditThe business goal, the questions to settle, the access you need and who to talk to.
- 05Make the data reliableTracking, attribution and sources: what you can trust before analyzing anything.
- 06Model the growth equationThe key metric, the input levers and the orders of magnitude that matter.
- 07Audit the ICP and positioningWho really buys, who stays, what convinces them, and how you compare.
- 08Map the funnel and find the bottleneckStage-by-stage rates, content mapped to the funnel, and where it really gets stuck.
- 09Audit acquisition channel by channelSEO, ads, outbound and social, with CAC and payback for each channel.
- 10Audit activationOnboarding, the moment of value and the friction in between.
- 11Audit retentionCohorts, churn and the real reasons people leave.
- 12Audit monetizationPricing, packaging, expansion and lifetime value.
- 13Audit referralWord of mouth, referral programs, reviews and community.
- 14Audit the stack and the organizationTools, automation, team and pace of execution.
- 15Prioritize the opportunitiesScore impact, confidence and effort to turn findings into a ranked list.
- 16Build the 6-month roadmapSequence, assign and estimate the actions over six months.
- 17Present the audit and bring the team alongThe format of the deliverable and how to get the conclusions accepted.
- 18Track and iterateThe experimentation loop and the review of results.
Use cases
B2B SaaS, e-commerce and what can be automated.