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The guide, 17 chapters

Programmatic SEO.

Create thousands of optimized pages at scale, using data to capture qualified traffic quickly.

Build my SEO machine

Introduction

Why and when programmatic SEO can change your growth strategy.

  1. 01Why do programmatic SEO?Why programmatic SEO is essential for generating thousands of optimized pages, capturing qualified traffic and dominating your market.
  2. 02What is programmatic SEO?An automated approach that enables the generation of thousands of optimized pages at scale.
  3. 03Programmatic SEO vs. traditional SEOThe differences between these two approaches to search engine optimization and how they stand apart.

The steps

From personas to production, build your own pages.

  1. 04Understand your personasWhy persona analysis is essential: identify, segment and use your audience to create high-performing pages.
  2. 05Define goals and opportunitiesSet clear programmatic SEO goals and identify the best opportunities to boost traffic and conversions.
  3. 06Create an optimized page zoningPage structure, UX, SEO and best practices to maximize indexing.
  4. 07Define optimized HTML markupStructure and automate your HTML markup, with techniques, structured data and best practices.
  5. 08Design a strategic internal linking structureOptimized navigation, strategic linking and automated links.
  6. 09Design optimized microdata (Schema.org, JSON-LD)Structure and automate microdata to enrich your SEO pages and maximize their visibility on Google.
  7. 10Design the layout of generated pagesUX, accessibility, responsive design and integration of dynamic data.
  8. 11Integrate and automate page templatesEnsure perfect consistency and efficient deployment of your templates.
  9. 12Design and manage an optimized databaseDynamic content management, automation and scalability.
  10. 13Push to production and manage indexingOptimize deployment and indexing for fast and lasting visibility on Google.
  11. 14Track performance and adjustTools, key metrics and strategic adjustments for your programmatic pages.

Use cases

FAQs, personalized use cases, automated audits and more.

  1. 15Why include FAQs in your programmatic pagesDynamically optimized FAQs enhance user experience, boost visibility and reduce support workload.
  2. 16Generate personalized use casesUse programmatic SEO to automatically generate personalized use cases.
  3. 17Automate SEO audits at scaleAutomate SEO audits for thousands of programmatic pages, save hours per month and catch critical issues faster.